Spark The Next
Art Direction, Branding, Social, Website
Spark The Next is a goverment-community effort led
by National Youth Council (NYC) alongside partners
and industry experts to encourage young aspiring
entrepreneurs to lead the change in the betterment
of society and Singapore by developing innovative
solutions to a societal or business problems.
My role is to develop an overall online branding across
social media platform and website to create brand
awareness and ultimately brand sustenance through
the visual look & feel and tone of voice.
My team and I are responsible for designing social
posts, website, video slates, illustration bank and digital
marketing deliverables such as EDM and web banners.
Social Content
Content verticals include:
(1) Spark The News is a content vertical that spotlights both local and international news pertaining to mental well-being, jobs & the future of work, support for vulnerable groups and environment & sustainability.
(2) Let’s Talk About Numbers is a Facebook-specific content vertical which lays out stats/numbers that are based on multiple surveys from different issues such as climate change.
(3) Be The Next centres around the effort from young changemakers in Singapore who are making a difference. The content vertical also aims to generate awareness and exposure.
Illustration Bank
Illustrations by Shadleen
& Nurjannah
Website Design
Youth Action Plan is a platform and community where youths come together to realise their business ideas and innovative solutions through mentorship and guidance from industry professionals.
Our team is tasked to design a digital inventory through website and interactive games for visitors to understand their mission, goals and values.
With having the community and mission in mind, we designed everything and anything from Landing Page, Homepage, Subpage, EDM, Listing Page, Interactive Map & Games and many more. We used a balance of bright colours/vectors and simple base design to emulate the vibrant energy of youths while also meaning business.
Images above include the different levels of homepage, subpage and listing page. The goal is to keep a consistent look and feel throughout the different level of pages.
