National Youth Council
Art Direction, Branding
Trend evolves; so does youth. So the question is how do we keep up with the youth? That was the
challenge National Youth Council (NYC) faced in
order to stand out in a crowd that is constantly
evolving and growing until the next big thing arrives.
My team and I were tasked to personify an online
presence through bold, energetic, vibrant and most
importantly attention-grabbing branding that is
exactly what a youth persona would be.
We are responsible in developing social media posts
across Instagram, Facebook and LinkedIn by centring
youth changemakers, facts that emphasise on the
importance of youth’s contribution to the community
and also discussion around latest relevant trends.
Branding
Social Content
Content verticals include:
(1) Keeping Up with Youth is a trend-sensitive content vertical that recaps the latest trends in a punchy approach every last day of the month.
(2) Not Just a Stat aims to create awareness and acts as a reminder amongst youths of the significance of their role and contribution to the society.
