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Mediacorp Channel 8


Art Direction, TVC

Doppelganger is a blockbuster drama on Mediacorp’s Channel 8 that featured Christopher Lee, Fann Wong, Rebecca Lim, Xu Bin, Jasmine Sim, etc. My team and I were tasked to plan, produce and execute integrated plan for the new show’s publicity, which includes Digital Bus Stop ad, TVCs, promotional ad and social content.



Key Visual & TVCs


Playing with the idea of “mirror”, we focused on the characters’ fragile emotions when they were faced with an unfortunate family accident, or so they thought.

The characters mirrored each other’s fragility of emotions, which eventually cracked when pushed to their limits.

As for the Christopher Lee’s key visuals, we wanted to emphasise on his “Four deadly sins”. which are desire, deception, despair and avarice.

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