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AIA Singapore

Social Content, Event Marketing

AIA Singapore was one of my longest clients that I had the pleasure to work with for almost 5 years. My team and I have planned and produced social media strategies across Facebook, Instagram and LinkedIn targeting working millennials. We also managed AIA Vitality content - a comprehensive health rewards programme.

The most notable campaign being the one in which AIA Singapore invited its Global Ambassador David Beckham to be the judge of AIA Vitality’s Healthy Cookout Challenge, alongside Masterchef Asia winner Chef Woo, which called for homecooks to give local dishes a healthy twist.

My team and I were responsible for the event awareness through social media channel and also activated for the on-ground update through Facebook Live.

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